RE/MAX Aerospace Realty

Home Staging as a Marketing Tool

by Anne & Jay Humphreys 01/03/2021

Image by ErikaWittlieb from Pixabay

Home staging used to be a novelty you watched on the HGTV network. At the end of the program, the hosts would show up with a truckload of furnishings and a bunch of landscaping plants, and presto — a home would be transformed before your eyes.

Today, home staging is a thriving bicoastal industry making inroads everywhere across the United States, with companies devoted both to renting furnishings and doing the actual staging. The Real Estate Staging Association (RESA) even offers courses to train professionals.

There's a reason for all this interest. Staging sells homes faster — up to seven times faster in some markets — and attracts more buyer interest. Here's the why and how.

It's More than Depersonalizing and Decluttering

Home staging is a form of marketing designed to show off your home's benefits to potential buyers. While part of that process is to purge the visual space of oddities that might be a turn off for most buyers, it's not just about decluttering and tidying.

One of the main purposes of staging your home is to show prospective buyers how they would use the space.

Suppose, for instance, that you have a spare room that is right now filled with junk. Whether to stage that space as a bedroom or an office depends on current buyer trends in your neighborhood. Is it mostly families? Young professionals? Your staging goal is to appeal to the buyers most likely to be at your open house and show them why your house is a functional space.

Some Tips for Artful Staging

Though functionality is key, you also want to follow basic design principles when staging your home. 

Paint walls light, neutral colors — and make sure there is plenty of light.

Neutral colors appeal to most people, as do rooms that are brightly lit. If shade or orientation is blocking the sun, make sure to invest in light bulbs that mimic natural lighting. The higher on the Kelvin rating scale, the more you'll achieve a daylight look.

Float your furnishings.

Floating means pulling your seating arrangements into the center of the room to create the illusion of a cozy gathering space. An area rug helps to complete this illusion. 

Decorate with cameras in mind.

Most prospective buyers who enter your house are going to have already seen the pictures online. This is perhaps the best reason to avoid visual clutter. Spaces that are sleek and minimal look larger and more inviting in photos.

Don't neglect curb appeal.

Your landscaping should be freshly maintained, with no dead or dying plants. Make sure that your gutters are clear and the front of the house has been powerwashed, especially window sills. The approach creates a strong first impression that excites buyer interest in the house.

About the Author
Author

Anne & Jay Humphreys

I have grown up living in Brevard County and absolutely love our area! Because I have lived here since the age of 6, I have had an opportunity to live in various locations throughout the county, growing up in Indian Harbour Beach. After purchasing a home and investment properties, I decided to pursue a real estate career and became licensed in 2005. Throughout my career I have worked not only in a good market but toughed it out in the downfall of the market as well. in addition to working traditional sales, successfully negotiated short sales with both sellers and buyers, as well as working many transactions with bank owned/REO properties. It is so wonderful to be back in a healthy market! My customers are invaluable to me and receive my utmost attention, priority, and respect. 

My husband, Jay Humphreys, acquired his Real Estate license in 2014 and has joined me in providing service to our clients. We enjoy the team aspect of Real Estate as Jay has been a licensed Insurance adjuster since 1997 and has a wealth of knowledge dealing with all aspects of insuring properties. He also has many years of construction experience and together we have purchased and remodeled 4 homes here in central Merritt Island.